Small-Batch Roasters · Est. 2014
Coffee Worth Waking Up Every Morning
Hand-selected single-origin beans from high-altitude farms, precision-roasted in micro batches and shipped within 48 hours of roasting — so every cup is alive with flavour.
About Velour
Rooted in Passion & Precision
Velour Coffee began in a converted warehouse in Portland, Oregon, where founder Maya Chen started roasting beans for her neighbourhood. A decade later, we still roast every batch by hand — obsessing over temperature curves, rest times, and the story behind every farm.
We work exclusively with farmers who share our belief that exceptional coffee starts in the soil — and that the people who grow it deserve exceptional prices.
- Direct relationships with 18 farm families across 9 countries
- Roasted to order — never sitting on a warehouse shelf
- Certified B Corp & carbon-neutral since 2020
Our Process
From Farm to Cup
Four intentional steps that transform a cherry into something extraordinary.
Source & Select
Our sourcing team visits farms in Ethiopia, Colombia, and beyond — tasting hundreds of lots to find the top 5% of each harvest.
Precision Roast
Using a 12-kg Probat drum roaster, our roasters develop a unique temperature profile for each origin to unlock its full flavour potential.
Quality Control
Every batch is cupped the morning after roasting — scored against SCA standards. Only batches scoring 85+ leave our roastery.
Fresh Delivery
Packed in nitrogen-flushed bags with a one-way valve and shipped within 48 hours of roasting — arriving at peak flavour.
Reviews
What Our Regulars Say
Real stories from the people who start every day with Velour.
“I used to think I needed a café to start my day right. Velour changed that completely. The Ethiopia Yirgacheffe genuinely made me emotional the first time I brewed it.”
Sofia Lindqvist
Stockholm, Sweden
“The subscription is a game-changer. A fresh bag every two weeks, always on point. The notes they include about each farm make it feel personal. Genuinely my favourite ritual.”
Marcus Reeves
Austin, TX
“As a barista, I am very picky. Velour’s Colombia Huila is hands-down the most balanced espresso I have pulled in five years. My customers constantly ask which beans I use.”
Aiko Tanaka
Tokyo, Japan
Coffee Subscription
Never Run Out of Great Coffee Again
Choose your roast, grind, and delivery frequency. Pause or cancel anytime — no contracts, no hassle. Free shipping on all subscriptions over 250g.
Find Us
Visit the Roastery
Come watch the roast, taste a flight, and take a bag home.
Address
142 SE Morrison Street
Portland, Oregon 97214
Hours
- Monday – Friday 7:00 am – 6:00 pm
- Saturday 8:00 am – 5:00 pm
- Sunday 9:00 am – 3:00 pm
Contact